ABOUT ME

Hey, I'm Dana!  I work at the cross-section between Product and Growth.  I currently work at Spotify, where I am heading up Growth for our advertising business.

I've built products that span across technology sectors; from LegalTech to Fintech to B2B SaaS.  I've worked with companies in their infancy and ideation phases, as well as seen successful acquisitions.  Regardless of what stage a company is in, I believe in staying true to product principles: identifying the problem set, building an MVP to test assumptions, measuring results, and iterating.